Professional treatments have changed. Has your protocol too?
We look at the products and small changes updating professional lash and brow protocols: between-step lift care, reusable patches, tinting and single-dose formats.
Complete Guide to Eyelash Lift Shields: How to Choose the Right Size, Curl and Type for Every Client
Choosing the right shield makes all the difference in any eyelash lift. We explain how to assess lash length, direction and eye shape to choose the correct size and curl, what t...
The Professional Brands We Recommend Most for Salon Work (and Why)
Discover the professional brands we recommend most for salon work: disposables, eyebrow henna, eyelash lifting, brow lamination, semi-permanent polish, gel bases, eyelash extens...
Why an Eyelash Lift Turns Out Badly Even With a Good Product
A good product doesn't guarantee a good result. We explain the most common technical mistakes in eyelash lifting: shield selection, hair direction, adhesion, exposure and neutra...
Professional Guide to Eyebrow Tinting. From Oxidation Dye to Henna
Oxidation dye, skin-effect dye or henna: we explain the technical differences between each eyebrow tinting product and how to choose the most suitable one based on the client, s...
Glue Balm for Lash Lift: Why Lashes Come Unstuck and How to Prevent It - A Guide for Professionals
Are your lashes coming unstuck when you use balm for Korean lash lift? We explain how this ‘adhesive without adhesive’ works, when to use it, and the professional tricks to mast...
What Is Korean Lash Lift, Really? The Evolution of Eyelash Treatments. Technical Guide to Cysteamine, Shields and Finishes
Discover what really sets Korean lash lift apart from the traditional technique: flat shields, fibre-friendly chemistry and final nourishment. We explain the technical keys and ...
Biotek: Finally, AEMPS-Approved Pigments That Actually Fix the Color
Biotek arrives at Seena Owell with AEMPS-approved pigments that truly deliver high retention after healing. Discover its bio-coated technology, colour stability, and why it's th...
New Professional Henna, Lamination and PMU Products for Your Salon
Discover the latest additions to our catalogue: professional Maxymova henna for eyebrows, lamination and lifting products, new Biotek pigments for microblading and micropigmenta...
The Secret Behind “Salmon Sperm”: The New Regenerative Trend in Professional Aesthetics
Salmon polynucleotides (PDRN) arrive in professional aesthetics with INLAB's ADRNPlus vials. Discover their regenerative benefits, the dermapen application protocol, and why thi...
New European Regulation on Nail Polish: Everything You Need to Know About TPO and Dimethyl-p-toluidine
Since 1 September 2025, TPO and DMPT have been banned in semi-permanent nail polish and gels across the EU. We explain what Regulation (EU) 2025/877 says, how to identify these ...
Advanced-Technology Facial and Body Treatments: The Most Effective (and In-Demand) in the Treatment Room
Discover the most in-demand treatments in the treatment room: microneedling with EMS and LED, hot and cold plasma, and combined body protocols with pressotherapy, thermotherapy ...