Table of Contents
- 1. Introduction
- 2. High-quality disposables: Pollié
- 3. The go-to brand for eyebrow henna: Maxymova
- 4. Speed and efficiency in eyelash lifting: Permania
- 5. The best brow lamination: Maxymova
- 6. Long-lasting professional nail polish: Hybrid Gel Polish by Seena Owell
- 7. The go-to brand for gel nail bases: Thuya Professional Line
- 8. A must for lash artists looking to improve eyelash extension retention: Neicha
- 9. The go-to brand for eyebrow and eyelash tints: Refectocil
- 10. Professional facial products with excellent value for money: Levissime
1. Introduction
Running a beauty salon goes far beyond mastering a technique. It also means making daily decisions about the products and tools you work with.
Because, let's be honest, a less-than-perfect result often isn't down to a lack of experience, but to using products that don't offer the quality or reliability the treatment needs.
A polish that doesn't last as long as expected, a henna with inconsistent results, or a product that makes salon work harder can affect both client satisfaction and the profitability of the service, and that's a problem.
And no, choosing well doesn't necessarily mean choosing the most expensive option. It means backing brands that have proven they deliver good results, that make daily work easier, and that let you work with confidence appointment after appointment.
That's why we've put together this selection of professional brands that we consider especially interesting across different categories. Some are well-established leaders in the industry, others stand out for the innovation of their formulas, and others have simply earned the trust of thousands of professionals thanks to the quality of their products.
If you're looking for reliable brands to bring into your beauty salon or want to discover new options to improve your treatments, this selection can serve as a starting point.
2. High-quality disposables: Pollié
Disposable materials tend to be one of the least visible products to the client, but they have a huge impact on any professional's daily work.
Gloves, applicators, microbrushes, caps, disposable sheets and mascara-style brushes are part of practically every treatment.
That's why it's important to work with a brand that offers consistent quality and good value for money.
Pollié has been a benchmark within the professional sector for years thanks to its wide catalog and the trust it generates among beauty salons, hair salons and academies.
When it comes to disposable materials, having a reliable supplier saves time, avoids issues, and helps maintain the hygiene standards that today's treatments require.
3. The go-to brand for eyebrow henna: Maxymova
Henna remains one of the most in-demand services for defining, filling in, and enhancing brow design.
There are many eyebrow henna options on the market, but the truth is it's hard to find one that offers color stability, ease of application, and lasting power.
Maxymova's henna meets all of these requirements, which is why it has become one of the brands most valued by professionals.
Its range stands out for offering well-balanced tones, good adhesion to the skin, and natural results that adapt to different types of clients.
The brand also has extensive experience specializing in brow and lash treatments, which builds great trust among professionals looking for consistent results.
4. Speed and efficiency in eyelash lifting: Permania
One of the factors professionals value most today is optimizing time in the treatment room.
Cutting down treatment time without compromising the final result increases the profitability of treatments and improves daily organization.
In this sense, Permania has established itself as a leading brand in eyelash lift services.
Its systems stand out for enabling fast treatments without compromising results, maintaining defined curls, long-lasting results and comfortable application for the professional. It's also suitable for the Korean technique, as its formula is gentle and lash-friendly, combining the protection and nourishment this Korean lift trend demands, with the advantage of quick exposure times (5-7 min).
We especially recommend the Permania keratin eyelash lift kit.
When your schedule is packed, working with products that help optimize time can make a huge difference.
5. The best brow lamination: Maxymova
Brow lamination requires products capable of changing the direction of the hairs without compromising their condition. We know that one of the drawbacks lamination treatments have had until now is how the brows look afterwards: dry, stiff, dull... and that's why many clients don't repeat the treatment.
That's why many professionals look for systems that combine effectiveness and care, and here we once again recommend the Maxymova brand, which has established itself as a cult brand in everything related to brow design. Its lamination system cares for the brow hair fiber, giving it spectacular shine, leaving brows fixed yet flexible, with a shine and nourishment we'd never seen in other brands.
Beyond the aesthetic results, many professionals especially value the work experience, ease of application and consistency of results between clients, on top of the fact that these are very versatile products, since they work for both brows and lashes.
6. Long-lasting professional nail polish: Hybrid Gel Polish by Seena Owell
When it comes to professional manicures, color stability, coverage and ease of application are essential.
The semi-permanent polishes from our own brand Seena Owell have been a bestseller on our website for years, because they were created with the real needs of salon work in mind, and have been serving thousands of nail salons for more than 10 years.
Their range of shades, ease of application and performance during the service allow professionals to work more comfortably and achieve even finishes.
Another aspect professionals particularly value is the peace of mind of working with products that comply with current regulations. Seena Owell's semi-permanent polishes are formulated without TPO and have their corresponding CPNP registration, allowing you to incorporate them into your manicure services with the confidence of using products that meet current professional market requirements.
We also update our color chart periodically to keep up with trends without giving up professional quality. We offer more than 45 different shades.
7. The go-to brand for gel nail bases: Thuya Professional Line
Few brands have as well-established a track record in the professional sector as Thuya Professional Line. We could recommend many products from this brand, but in this article we want to focus on one of its most valued products: the Soak-Off Gel Base, a base designed to provide excellent adhesion and help improve manicure durability. Its formula is comfortable to work with and delivers an even, resistant and natural finish, even on nails that are more prone to losing product integrity over the weeks.
One of the aspects professionals value most is its versatility. It can be used both as a base for semi-permanent polish and to carry out small reinforcements on the natural nail, helping add extra strength without adding excess thickness.
It's also available in several shades, carefully selected to give an elegant, very flattering finish. Thanks to this, in many services there's no need to apply an additional color, since the base itself leaves a beautiful, natural, professional-looking result. This helps cut down time in the treatment room and deliver the clean, sophisticated manicures clients are increasingly asking for.
The combination of adhesion, resistance, ease of application and range of shades makes this base one of those products many professionals add to their work station and keep reaching for, treatment after treatment.
8. A must for lash artists looking to improve eyelash extension retention: Neicha
When it comes to eyelash extensions, technique is essential, but the preparation of the natural lash and the quality of the products used have a direct impact on retention and on the client's final satisfaction.
That's why Neicha has become one of the brands most recognized and used by lash artists around the world. Among its standout products are its professional adhesives, formulated to offer reliable bonding and adapt to different work paces and experience levels. Working with a good eyelash extension adhesive not only makes application easier, it also helps improve extension longevity and reduce issues related to bonding.
Another product many professionals consider essential is the Neicha Primer.
This prep product helps remove traces of oil, makeup and impurities on the natural lash before application, promoting a better bond between the extension and the natural lash.
Although its importance is sometimes underestimated, proper preparation has a notable effect on treatment retention. That's why adding specific products like the Primer into your work protocol can make the difference between correct retention and an excellent result.
The combination of quality adhesives, eyelash extensions, prep products and extensive experience in the sector makes Neicha one of the go-to brands for lash artists or salon owners looking to offer eyelash extension services with long-lasting, highly professional results.
9. The go-to brand for eyebrow and eyelash tints: Refectocil
When it comes to professional coloring for brows and lashes, some brands have spent decades earning professionals' trust. Refectocil is one of them.
With an international presence and a long track record in the professional beauty sector, Refectocil has become a benchmark for those looking for reliable results, well-balanced tones and a wide range of options to suit every client.
One of the most valued aspects of Refectocil tints is the predictability of the result. Working with tones that respond consistently makes diagnosis much easier and allows you to offer a more personalized, professional service.
What's more, its range of colors allows for mixing to achieve more natural or more intense finishes depending on each client's needs, which is especially important when working with different skin tones, hair colors or brows with sparse areas.
Another strong point of the brand is its ability to offer good coverage, even on brows with lighter hairs or gray hairs, helping achieve an even, defined result.
The combination of experience, quality and versatility has made RefectoCil one of the most widely used brands in beauty salons, hair salons and training academies around the world. For many professionals, it's one of those products that always has a place in the treatment room, because it lets them work with confidence and peace of mind in every service.
10. Professional facial products with excellent value for money: Levissime
In the professional beauty sector, there's a widespread belief that offering quality facial treatments always means working with the most expensive brands on the market. However, the truth is there are options that manage to combine effectiveness, professionalism and a very competitive price.
One of them is Levissime, a brand with a long track record in the professional beauty sector that stands out for offering facial solutions adapted to different skin needs without requiring a major investment from the salon.
Within its catalog you'll find solutions for different skin needs, from cleansing and skin prep to radiance, hydration, cell renewal or oily skin control treatments. For example, at Seena Owell you can already find products like the Be.Clean Biphase Cleanser, formulated with niacinamide and betaine to cleanse and remove makeup while respecting the skin barrier; the Vita C Splendor line, focused on improving skin radiance through vitamin C and alpha hydroxy acids; or the Armony+ Be.Essential mask, specially designed for oily, acne-prone skin thanks to ingredients like niacinamide and azelaic acid.
One of the aspects professionals value most is precisely its excellent value for money. This allows you to add professional facial treatments to your salon without major upfront investment while maintaining quality standards in line with the sector's requirements.
The brand is also committed to formulas developed for professional use, with recognized cosmetic active ingredients and protocols designed to complement in-salon treatments.
In short, Levissime proves that a brand can be accessible without sacrificing professionalism. That's why it has become a very appealing option both for salons just starting out and for established professionals looking to expand their treatment offering with effective, versatile and profitable products.
Every professional, every salon and every service has different needs. That's why, beyond the brands we've shared in this article, what matters most is finding the solutions that best fit your way of working and your business goals.
And if you're unsure which products to bring in, which brand might suit your treatments best, or how to improve the results of a specific service, at Seena Owell we'd love to help. Our team knows the brands and products we distribute first-hand and can advise you so you find the best options for your salon, whether you're just starting out or looking to take your services to the next level.
Because choosing your products well doesn't just make your daily work easier: it also helps your clients come back, recommend you, and trust you treatment after treatment.
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