Seena Owell

Who are we?

We are Seena Owell, a leading company in the distribution of products for beauty professionals.
With over 10 years of experience, we are recognised for our professionalism and the quality of our products.

Our story begins in 2014

Our story begins in 2014, when a career change led us to spot a business opportunity in the distribution of eyelash extensions.

At the time, beauty and aesthetics centres were in high demand for these products, but the eyelash extension brands reaching Spain — mainly English and German — sold them at very high prices. We got to work and found many manufacturers, but none of them satisfied us on quality, until we discovered NEICHA, a pioneering Korean brand with excellent-quality products. We managed to close an exclusivity agreement with them and our first website, "MISS PESTAÑAS", was born.

We set up premises in the centre of Madrid and hired our first two employees: an esthetician and an administrative assistant.

Little by little, we added more products to meet the needs of professionals in the sector, including well-known brands and novelties such as eyelash lift. We expanded our catalogue to over 400 references in our first year, while always keeping our quality standard. At the same time, our technical team took care of the certification and EU legalisation of our products.

Why Seena Owell?

In 2017 we began growing in English-speaking countries and decided to redefine our brand and our logo. The original idea that inspired us was the name "Seena Owen", in honour of the first Hollywood actress to wear eyelash extensions. As that name couldn't be used as a trademark, Seena Owell was born, blending the product with the essence of our inspiration.

That year we also strengthened our team by bringing in two more estheticians, with the aim of offering technical advice from professionals with extensive experience in the sector.

today

Today, Seena Owell has evolved from a lash-focused business into a leader in the distribution of products for beauty professionals. With over 3,000 references, we have added prestigious brands to our catalogue, without losing our initial focus specialising in products for lash and brow treatments.

Our goal is to keep growing, offering new products, but always with the highest quality and providing the qualified advice that today's and tomorrow's beauty professionals need.

And what sets us apart...

We're passionate about lash and brow products. We're constantly on the lookout for new trends, new products and new techniques.

At Seena Owell we're more than a company, we're a family, which is why it has always been our goal to support and take care of all our customers, sharing our knowledge whenever it's needed.