Summer is a peak activity season for beauty centres. Many clients want to look their best for weddings, holidays, getaways and events, making it an ideal time to boost revenue. But beyond the obvious services like manicures or waxing, there are many other strategies you can apply to get the most out of every appointment. Today we explain how to design a more profitable, strategic service offering for your centre during the summer months.
Combined packages: increase your average ticket per appointment
An excellent way to increase revenue is to design combined service packages that meet clients' needs during summer. A few ideas:
- Perfect gaze: eyelash lift + eyebrow tint + eyebrow shaping with threading or tweezers.
- Summer-ready feet: full pedicure + moisturising treatment + semi-permanent polish.
- Pre-holiday express facial: facial cleanse + soothing mask + professional sun protection.
As well as saving the client time, these packages let you make better use of each appointment and increase the average ticket without needing to fill more hours in your schedule.
“Holiday prep” services: make the most of the summer momentum
During July and August, many clients want to look good for their holidays. You can take advantage of this moment to offer services such as:
- Makeup-effect eyebrow tinting: products such as the new Intense Brown tints from Refectocil, which pigment both hair and skin, giving a fuller-brow effect.
- Long-lasting eyelash lift: ideal for those who don't want to use mascara at the beach.
- Express facial treatments with equipment such as cold plasma or dermapen with vitamins, to improve texture, radiance and firmness before travelling.
Offer vouchers or advance bookings for autumn services
A profitable strategy is to offer discounts or special conditions for booking in summer treatments that will take place later. For example:
- Book your microblading session now and we'll apply a discount if you come in September.
- Buy your voucher for 3 equipment-based facial treatments now and we'll give you a free post-holiday facial cleanse session.
This helps you keep your schedule full even in the slower months and secures future revenue.
Create cross-promotions with retail products
Take advantage of summer services to recommend complementary products you can sell in your centre. A few examples:
- After an eyelash lift, recommend using a lash-strengthening serum. Evoeye Eyelash Formula
- After a manicure, offer a hand and nail care cream: Nails Repair Cream
- For those who get facial treatments, you can offer hydrating, firming or depigmenting creams like this one we recommend: Depigmenting Facial Cream - InLab
These sales not only increase your revenue, but also build client loyalty.
Star services with certified professional products
At Seena Owell we have a wide range of professional products so that your summer services are not only profitable, but also safe and effective. Some recommendations:
- Pro Wave Eyelash Lift Kit: for a perfect, long-lasting, irritation-free finish.
- Eyebrow henna with activator: more intense, longer-lasting results.
- Nata rubber base and liquid gels: ideal for manicures and filing-free extensions in summer.
- ICE Plasma and facial equipment: for personalised, high-value treatments.
Summer isn't just a time of hard work, it's also a time of great opportunity. If you structure your schedule intelligently and strategically combine services, promotions and products, you can significantly increase your centre's profitability without needing to work more hours. Think about your clients' real needs during this season, get ahead of September, and offer services designed to care for, beautify and build loyalty.
Remember that at the start of the year we prepared a Marketing Calendar designed especially for professionals like you. In it you'll find monthly ideas, themed promotions, key dates and practical tips to help you keep your centre active and profitable all year round, not just in summer. You can check it out on our website:
2025 Calendar: Plan Your Year of Success for Beauty and Salon Businesses
And if you need certified professional products to give your best in every service, you know that at Seena Owell we're here to help you, whether it's choosing or using a product, or if you need advice — don't hesitate to contact our team:
- Via live chat on our website: https://seenaowell.com
- By phone or WhatsApp: (+34) 914 213 059 / (+34) 618 578 678
- By email: info@seenaowell.com
