- Professional eyebrow henna: how to choose it and why Maxymova stands out
- Eyebrow lamination and eyelash lift: professional products and keys to choosing them
- New Biotek pigments for microblading and micropigmentation
- New hairdressing section: what many of you have been waiting for
At Seena Owell we work to keep expanding our catalogue with products that truly add value to your work as a beauty professional. Over the past few months we've added new brands, strengthened treatment lines and created sections our customers had been asking for, such as hairdressing.
In this article we present all the new arrivals in henna and eyebrow and eyelash lamination, eyebrow and lip pigments and new hairdressing section, already available in our online store, so you can add them to your services and improve the quality and results of your treatments.
1- Professional eyebrow henna: how to choose it and why Maxymova stands out
Eyebrow henna is undoubtedly one of the most in-demand services at beauty centres: its ability to define and correct eyebrow shape, along with the natural, long-lasting finish it offers, wins over both professionals and clients.
But among so many options on the market, many professionals wonder which type of henna is best for eyebrows, how to tell a truly good henna apart, and which brands are the most reliable.
What is professional eyebrow henna?
The professional eyebrow henna is a dye based on plant extracts that pigments both the skin and the eyebrow hair with a more defined, deeper effect than a classic tint. Its purpose isn't just to add colour, but also to fill in sparse areas and provide a more even, longer-lasting finish.
For professional use, it's important that the formula is stable, homogeneous and has good adherence to the skin, since this determines both the precision of the design and the duration of the result, which we know is one of the biggest headaches for professionals.
What type of henna is best for eyebrows?
The best eyebrow henna is one that meets three essential criteria:
- Balanced pigmentation: it should offer good coverage without leaving stains or unwanted colour shifts.
- Versatile tones: a range that allows you to work from the lightest to the darkest skin tones without producing overly intense or artificial results.
- Safe, quality formula: free of unstable ingredients, with good adherence and easy to work with for clean, defined lines.
How to find good-quality henna
When choosing a quality professional henna, professionals should look at:
- Texture and solubility of the powder: it should be fine, lump-free, and mix evenly.
- Progressive intensity: the ability to build up the tone depending on exposure time.
- Duration of the effect on skin and hair: a good henna should provide reliable fixation on the skin and long-lasting colour on the hair.
- Compatibility with other treatments: it should work well on previously laminated eyebrows or those with little structure.
- Good professional reviews: finding real reviews from eyebrow artists is key.
Maxymova henna meets all these criteria, which is why it has become one of the most in-demand products in our online store right now.
What are the best eyebrow henna brands?
There are different brands on the market, but only a few manage to stand out in professional salons for their quality, stability and range of tones. Currently, the Italian brand Maxymova is among the most highly rated thanks to:
Its high coverage, even on eyebrows with gaps.
Its range of natural tones, adaptable to different skin phototypes.
Its balanced duration, which keeps the design looking good without unnecessary touch-ups.
Its uniform consistency, which makes precise designs easier to work with.
At Seena Owell we've added this brand because it offers exactly what our professional customers are looking for: predictable results, comfortable application and an excellent quality-price ratio, and it's had an incredible reception among our customers.
In our online store you can also find another excellent professional brand for henna services: Imperium Beauty Group, one of the pioneering brands in the eyebrow henna market. Its Professional Kit is one of the most complete on the market.
2 - Eyebrow lamination and eyelash lift: professional products and keys to choosing them
Eyebrow lamination is also currently one of the most requested services at beauty centres. Its ability to align, define and enhance the natural eyebrow shape makes it an essential treatment for any professional.
With the arrival of Maxymova products at Seena Owell, you can now work this service more precisely, safely, and with much more stable results. You can check out our eyebrow lamination products.
How much does eyebrow lamination cost?
As this service is booming, many professionals write to us asking about recommended rates and how to structure the treatment at their centre.
The price of eyebrow lamination can vary depending on the area and the centre's experience, but in most salons it usually ranges between €30 and €55.
The price depends on factors such as:
- The quality of the product used.
- Whether it's combined with other treatments such as eyebrow shaping.
- How long the treatment takes.
With high-end professional products, like Maxymova's, it's common for centres to be able to charge higher rates thanks to the quality of the finish and the durability of the result.
What product is used for eyebrow lamination?
To perform professional eyebrow lamination, specific products are used, designed to:
- Restructure the hair.
- Set the desired direction.
- Add shine and definition.
The process usually includes:
- Solution 1 (lifting or restructuring)
- Solution 2 (neutralising or fixing)
- Hydration or nourishing treatment
The Maxymova lamination line stands out because it offers stable, gentle, non-aggressive formulas with balanced exposure times, which makes for a clean result even on fine or sensitive eyebrows.
Professional eyebrow lamination kit
If you're looking for a professional eyebrow lamination kit, the Maxymova range is one of the most complete options on the market. Its kits include everything needed to carry out a full treatment with uniform, long-lasting results:
They also have an advantage highly valued by professionals: they're versatile products, since they work for both eyebrow lamination and eyelash lift.
This dual functionality helps optimise costs, reduce stock in the salon and offer two services with the same formula quality. They're also available in single-dose format, perfect for working with high hygiene standards and avoiding waste.
Maxymova products work exceptionally well in both techniques thanks to their fluid texture, their control during application and their ability to lift the lash from the root with a uniform finish and no exaggerated curl.
3 - New Biotek pigments for microblading and micropigmentation
Another of the most important new arrivals at Seena Owell is the addition of Biotek pigments, a brand internationally recognised for its quality, consistency and safety in PMU treatments.
AEMPS-approved pigments
All the Biotek pigments we've added carry AEMPS approval, which guarantees their safety, traceability and compliance with current European regulation.
Advantages for PMU professionals
Biotek stands out for:
- Its excellent colour retention.
- Tones that heal predictably and without shifting.
- Stable, long-lasting formulas.
- The Precision Dropper cap, which allows clean, precise dosing.
We have pigments for eyebrows, lips and skin, suitable for both manual techniques and machine (dermograph) work. Discover the range of Biotek pigments and other complementary products.
4 - New hairdressing section: what many of you have been waiting for
We know that many of you run centres that combine beauty and hairdressing services. That's why we've created a new hairdressing section, still under construction, but growing every week.
In this section you'll find:
- Tools.
- Professional accessories and materials.
- Professional furniture.
- Hair treatment products (coming soon).
It's a category that answers the numerous requests from salons looking to centralise their beauty and hairdressing purchases in one place.
Every product, every brand and every new category has one goal: to help you offer higher-quality professional services, with more predictable results and a superior experience for your clients.
You can discover all these new arrivals directly on our website, add your favourite products to your cart and start incorporating them into your treatments today.
If you need to clarify any doubts or want professional advice, don't hesitate to contact our team:
Via live chat on our website: https://seenaowell.com
By phone or WhatsApp: (+34) 914 213 059 / (+34) 618 578 678
By email: info@seenaowell.com
