There's no doubt that the eyes are the most sensual feature there is. Having beautiful lashes that frame the eye well and give it depth is everyone's dream. Although at a cosmetic level there are several options that can help us, such as classic mascara, false lashes or eyelash extensions, it's essential to take care of the health of our lashes so they stay healthy and strong and to prevent them from falling out. For this, there are lash growth products on the market, known as serums, which have revolutionized eye care and offer surprising results, but which you need to be properly informed about.
What prostaglandins are and why they're used in lash growth products
Prostaglandins are substances with hormone-like functions that are present in many tissues and fluids of the body (uterus, lungs, kidneys, brain, etc.). Their functions include regulating the immune system, lowering blood pressure, cell regeneration, improving nerve transmission, and more. The use of these substances, which are so important to the body, as an active ingredient in lash growth serums originated from a discovery by a pharmaceutical laboratory that marketed a product to treat ocular glaucoma, whose main active ingredient was prostaglandin, and which had eyelash growth as a side effect in patients. It was quite a discovery, and from then on, products based on this substance that achieved significant lash growth began to be marketed. However, over time it has been detected that prostaglandin can cause various side effects that need to be monitored: changes in the lashes, allergic reactions, darkening of the skin and iris, irritation of the eyeball, hair growth in other areas that come into contact with it, such as the eyelids… It's clear that if the goal is a treatment for medical purposes, related, for example, to blindness, these effects are more than justified, but they are never acceptable in a cosmetic product. For this reason, in the US and some European countries, the use of this substance in cosmetic products began to be banned.Our recommendation
The good news is that not all lash growth products are formulated with prostaglandins. Some do contain this substance or its derivatives, which can be recognized by the suffix “prostal,” but others are formulated with peptides, growth factors and other ingredients that nourish and strengthen the lashes, such as the famous castor oil. At Seena Owell we recommend the EvoEye Eyelash Growth Formula. This is a serum that has been developed using medical methods, clinically tested and proven to be effective and safe. It doesn't contain prostaglandin, so it doesn't cause any of the side effects mentioned above, and it has many benefits:- Naturally helps achieve longer, thicker and denser lashes.
- Regenerates and restores lashes damaged by aggression or age.
- Visible results in just 4 weeks.
- Dermatologically and ophthalmologically tested formula.
- Guaranteed effectiveness in clinical trials.
- Does not cause irritation or allergies.
How to apply it?
You can confidently recommend the use of EvoEye Eyelash Growth Formula to your clients. It's very simple to use. It's applied once a day, preferably at night, which is when lashes heal and repair naturally. The follicle grows and regenerates while we sleep, so the combination of active ingredients in this formula will support this repair process. Lashes and skin should be makeup-free and dry, and it's applied only along the lash root (similar to an eyeliner) in a thin line. When taking the product, it's important to wipe the applicator brush well to avoid dripping or getting it in the eye. One last tip: remind your clients that they need to be consistent in using these products to see results. Daily, consistent application extends the lash growth cycle and delays its shedding phase. If you don't continue treatment once the older lashes start to fall out, the new ones that grow in won't be reinforced and will return to their natural rhythm. That's why it's important to follow a daily application cycle and then a maintenance period of at least twice a week. Seena Owell also recommends other similar treatment products available on our website:- Evo Nuvega Lash: a serum made with vegan ingredients that revitalizes brows and lashes, restoring the length, thickness and density of lashes and eyebrows in just 6-8 weeks.
- Evoeye EyeBrow Formula: helps achieve fuller, denser eyebrows in just 4 weeks. Its formula stimulates the new growth of dormant hair follicles in the eyebrow area.
