Without a doubt, December is one of the most important months in the work calendar of any salon, as it's a month with strong demand for beauty and aesthetics services due to the many commitments that come with the Christmas festivities, when everyone wants to show their best image.
Preparing for the rush of clients is one of the measures we must take to avoid setbacks and serve as many clients as possible, since we need to make the most of the months with the highest sales.
Keys to tackling the Christmas season
One important point to consider is that we need to stock up on materials and supplies with enough time to handle as many services as possible without stress. Keep in mind that this isn't a normal month — we'll probably double the services of previous months.
It's also worth considering purchasing specific products that are used more occasionally, especially at this time of year, such as colored lash extensions, magnetic lashes, or certain special polishes (glitter, sparkles…).
Remember that at Seena Owell we can help you prepare your order and recommend the latest releases or the best-selling products of each season.
Another point you should consider well in advance is the possibility of hiring extra staff for this season, based on previous years' experience or your salon's growth.
You can also plan special Christmas-priced treatment packages featuring the most in-demand services, which can help you sell more and are also a great gift option.
Also consider this period as an opportunity to gain new clients who will visit your salon during these days looking for treatments with immediate results, and whom you can win over with your professionalism and turn into regular clients.
Most in-demand beauty treatments at Christmas
The essential beauty treatments at this time of year are the following:
- Facial treatments, especially anything related to the eyes.
Eyelash extensions are key for your clients' most glamorous looks, and Russian volume will undoubtedly be one of the most requested.
Lash lifting, combined with tinting, is also a great option, perfect for clients who don't dare try extensions but want a striking look.
We can't forget about eyebrows, which frame the eyes and give them prominence. It's the perfect time to try microblading if they haven't before — the change is spectacular.
- Body treatments, since they usually require more time to show results, aren't as in demand at this time of year. However, a good option to recommend to our clients is body maderotherapy, which can achieve slimming and anti-cellulite results in just one session.
- Manicures and pedicures are a must, as they need to look perfect at this time and are a basic for any woman. Gel polish and special decorations with Christmas motifs and festive designs will be recurring throughout the month.
Finally, I want to recommend betting on treatments as the perfect alternative for Christmas gifts: a gift card or very special products like the famous Evoeye EyeLash Fórnula, EvoLips Volumizing for lips, or Química Alemana should not be missing from your salon, perfectly wrapped and ready to purchase.
We hope you found the content of this post interesting; if you think it could be helpful, don't hesitate to comment and share.
