Without a doubt, eyebrows play a vital role in the face and can completely change our expression. It's true that good makeup works wonders, but “Brow Styling” will make the difference for your clients. That's why offering an exclusive eyebrow design service is the perfect complement for any beauty salon. The first tip is to create a distinctive model that combines design, atmosphere, a complete service, quality products and, of course, proper training for your staff.
What is an “eyebrow bar” or “brow bar”?
Brow bars are spaces created specifically for eyebrow care and beauty, the perfect place to perform all the treatments needed to get them looking their best.
Who is it aimed at?
Your target audience will mainly be women between 25 and 50 who take care of their physical appearance and are interested in beauty trends and new treatments. But it's also aimed at men, who will mainly go for the waxing service. 
What can you offer with an eyebrow bar?
There are several services you can offer at your Brow Bar:
Eyebrow design and threading.
Whether over- or under-plucked, incorrect eyebrow shaping can ruin the best look, which is why it's so important to start with “brow mapping.” Brow mapping is a technique through which, after studying and measuring the client's features, the ideal eyebrow design suited to her face is determined. In other words, it allows us to define which type of eyebrow is most suitable for each person. If you'd like to get started with face mapping, we invite you to watch this video on our YouTube channel:
The next step would be threading and tweezing to achieve the desired design, which will help create a customized, rejuvenating effect for each client. Threading is a highly requested service nowadays because it offers many benefits over traditional waxing:
- Quick and effective
- Little inflammation in the waxed areas
- Longer lasting than other techniques
- Weakens the hair
- Has a peeling effect that works against expression lines
Shaping the eyebrows is one of the quickest services you can offer to perfect a look and give the eyes greater openness and intensity.
Eyebrow tinting.
Eyebrow tinting allows you to match the eyebrow tone to the hair color, adds intensity, enhances them and achieves a freshly made-up look. The tone can be darkened or lightened depending on the client's needs. Having eyebrows in a natural tone that matches the hair color is essential for enhancing the face. Applying the tint is very simple and lasts approximately 5 weeks.
Eyebrow lamination.
This is a very easy technique aimed especially at those unruly hairs that break the harmony of the eyebrow. It removes unwanted curls and achieves a defined, polished shape in this area. The effect lasts between 5-8 weeks depending on each client and the regenerative cycle of their natural eyebrows. It's a very gentle treatment that doesn't damage the natural eyebrows.
Eyebrow extensions.
Eyebrow extensions are an innovative new method that improves the shape and density of the eyebrows, especially in cases of sparse or irregular eyebrows. It's done by applying synthetic-hair eyebrow extensions onto your natural eyebrows or onto the skin with a medical-grade adhesive that allows direct application to the skin. The extensions last between 3 and 4 weeks, and touch-ups can be done to keep them always looking perfect.
What do you need to set up an eyebrow bar?
In terms of infrastructure, you only need a well-lit space of around 4-5 m2 where you can fit the following elements:
- A comfortable, reclining hydraulic chair with a headrest, armrests and footrest that follows a similar aesthetic to the rest of your salon.
- A good mirror to place on the wall in front of the chair.
- It's not essential, but a hand mirror is very useful so the client can see the result up close.
- A work table with small drawers where you'll store the materials and products for your eyebrow services.
[caption id="attachment_284" align="aligncenter" width="400"]
Courtesy of Pinterest[/caption] As for products, below we list the most basic ones:
- Threading thread
- Eyebrow tweezers
- Eyebrow marker pencil
- Eyebrow ruler/measuring tool
- Eyebrow design ruler
- Eyebrow extensions
- Eyebrow extension adhesive
- Eyebrow tint
- Hydrogen peroxide
Finally, if you also have a treatment room, you can round out your services with microblading. Microblading is a semi-permanent makeup technique that draws the eyebrows hair by hair, giving them a fuller, more defined look. With this technique, people who have lost eyebrow hair due to excessive plucking, illness or natural shedding can restore their eyebrows and achieve a natural look. Since this is a relatively common issue, offering this service in your beauty salon will help you meet the needs of a good portion of your target audience. Additionally, since it's an affordable treatment with a certain need for repeat visits, it can become one of your star services. At Seena Owell we have everything you need to launch your own brow bar, in terms of both products and specialized training. Check out our website or contact us if you need more information: www.seenaowell.cominfo@seenaowell.com Below are links to all the eyebrow-related products you can find on our website:
- https://seenaowell.com/en/61-extensiones-de-cejas
- https://seenaowell.com/en/46-tintes-de-pestanas-y-cejas
- https://seenaowell.com/en/56-accesorios-para-extensiones-de-pestanas
- https://seenaowell.com/en/55-desechables-extensiones-pestanas
- https://seenaowell.com/en/collections/microblading-y-micropigmentacion
We hope you find these tips useful; if you think they could be helpful, don't hesitate to comment and share.
